The Hidden Fortune in Website "Stats"

Most people never bother to look at the statistics program
that comes with virtually every website because few realize
the gold mine of information it contains.

Your website statistics hold the key for understanding your
traffic, improving sales and increasing the overall
effectiveness of your online selling.

Whether you realize it or not, your website has "critical
numbers" that enable you to measure the overall success of
your Internet presence.

Any serious website operator should understand the four
most important numbers: Hits; Unique, Targeted Visitors;
Leads; Sales.

Hits - Hits are typically page views, whether by the same
or different visitors, and indicate overall activity on the
site.

A lot of hits shows activity (usually a good thing), but
doesn't necessarily mean you've had a high number of
visitors. Search engine "spiders" and surfers hitting their
back buttons also up the hit count.

Research has shown that, depending on the size of your
site, the ratio of hits to visitors will range anywhere
from 2 to 1 all the way up to 12 to 1.

Unique, Targeted Visitors - people surfing to your site who
have not been there before within a certain period of time.

Depending on the statistics program you use, a unique
visitor may be someone who hasn't been to your site in a
day or a week, while in other programs a visitor remains
unique until you reset the stats.

You must understand how your stats program classifies
unique visitors so you don't mistakenly believe your site
is getting 30 unique visitors a day only to find out it is
the same 30 people coming back day after day!

A "targeted" visitor means that the visitor has an interest
in what you are selling or promoting, this is usually
demonstrated by keyword searches at a search engine or by
clicking targeted advertisements.

It does you no good to attract general traffic to your site
- you want unique, targeted visitors actively seeking your
product or service.

Leads - a valid email address usually makes the best "lead"
since people can and do give fake names and addresses
online.

If someone won't give you a valid email address, chances
are they won't give you their credit card to make a
purchase either.

Email leads enable you to measure interest and to follow up
with prospects.

Once you know the number of unique visitors to your site
you can calculate the percentage of leads you develop and
concentrate on ways to improve your conversion by testing
different offers and headlines.

Sales - the number of sales as compared to unique visitors
represents your most critical statistic because it tells
you whether or not you've made a profit.

For every hundred visitors to your site, how many sales do
you make and how much money do you net?

Most failed dot-com's never bothered to answer this simple
question.

Selling on the web is a "numbers game" - learn how to make
the numbers work for you!

-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-
Need MORE TRAFFIC to your website or affiliate links?
"Turn Words Into Traffic" reveals the secrets for driving
Thousands of NEW visitors to your website or affiliate
links... without spending a dime on advertising!
Click Here>
http://www.the-easy-way.com/traffic.html
-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-

About the Author

Jim Edwards is a syndicated newspaper columnist and the
co-author of an amazing new ebook that will teach you how
to use fr^e articles to quickly drive thousands of targeted
visitors to your website or affiliate links... http://www.the-easy-way.com/traffic.html

(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com

Home page

Information Index