Want More Visitors? Customers? Clients? Make it easy for them to "Buy"

Today, I almost lost a sale because when a potential customer
went to my site under "teleclasses" and ordered the 3-audio-tape
series at a discounted price of $50, she noticed it said $90. Of
course she didn't make the order. Just a little mix up, but if she
hadn't told me, the mistake could be sending many other buyers
away. The how to buy wasn't clear enough, and the price was
wrong.

Although my Web master and I fixed it in a few minutes, this
mistake reminded me to update and "check and correct" each
part of my site more often. To make up for the mistake, I offered
her 3 free eBooks valued at $30 free when she revisited.

Damage Control or Regular Maintenance?

I'd much rather be sure all links and information are tested before
I load that information to my site. It makes you wonder how
many sales are you losing because somehow, you don't make it
easy for your customers to "buy."

In all of my free eSpecial Reports, I add an order page that gives
potential buyers more choices. Some people will never give out
their credit card information on the Web, so to increase
responses, I give them these choices:

Five Easy Ways to Order:

1. Go to "Discounts of the Month" at
www.bookcoaching.com/discounts.shtml. Fill out the order form
with your credit card name, number and expiration date.

2. Call the toll-free number 1/888/306-4537 or the local
telephone number at 1/619/466-0622. Have your credit card
information ready along with the titles and prices.

3. E-mail Judy at judy@bookcoaching.com with proper credit
card information and product names, prices and totals.

4. Mail your check to Judy Cullins, 7000 Melody Lane, La
Mesa, CA, 91942 with the title, prices and totals. Use the order
form on the following page

5. Fax the order form on the following page to the toll-free
number 1/888/306-4537.

When I surveyed potential buyers. I asked them which way they
would prefer to buy. Many were afraid of the safety of their
credit card information over the Internet.

While many like the free 800 number to order, others really like
a coupon like the magazines offer to buy a product or service.
All their credit information goes on it, their name, address, email
and even Web site. They can mail it to you with the credit card
information or include a check.

Buyers can also fax the order page to your free 800 number and
give you their credit card information on the coupon you send
them. Since putting this choice in place in my "Discounts of the
Month" home page offers, orders are humming along and people
are able to buy the best way for them.

Making it easy for your customer to buy is all-important.

About the Author

Judy Cullins: author, publisher, book coach
Helps professionals manifest their book dreams
Special Offer: "Discounts of the Month"
http://www.bookcoaching.com/discounts.shtml
Send an email to Subscribe@bookcoaching.com
The Book Coach Says - includes 2 free eReports
Email: Judy@bookcoaching.com
Ph./Fax: 619/466/0622

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